Tiger Tires Case Study


Understanding the commitments and beliefs of the key actors is the core challenge to developing a communication and action plan to head off a product release that has the potential to be catastrophic for the company.

SKU: C-306 Category:


The firm is on the brink of a highly unethical product release driven by misplaced commitments, managers dodging responsibility, and a hierarchy of overlapping and conflicting accountabilities. The options that exist to stop the product release and redesign the product to meet safety standards are in the hands of employees with little power and faced with difficult politics, but there is an opportunity to turn around the situation.